MTS to be endorsed by Imran Khan-Rs 10-crore deal

MTS India has roped the famous and youth star Imran Khan for 10-crore as their brand ambassador. The deal has been finalized for two years. Delhi Belly star is the latest one to join a long list of celebrities and the 10-crore deal has really made him famous along with other stars. There are other stars such as Sharukh Khan, Abhishek Bachan, and MS Dhoni who are endorsing telecom companies.

Sistema Shyam TeleServices  brand has taken the celebrity plunge for the first time to endorse brands. Imran Khan endorses Coke and Levi’s jeans prior than MTS India. MTS India spokesperson and celebrity management firm KWAN Entertainment, who don’t manage Imran Khan but got him in striking this deal, refused to comment.

“Imran will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand," an official directly involved with the developments said. While the 2G scam has never warned telecom firms from wooing celebrity endorsers, it has influenced their ad spends.

10 TV advertisers out of eight countries during January-September this year were consumer goods makes. Idea Cellular was the only telecom firm in the ranking, according to the media research firm TAM. The telecom sector has been facing tough times with raging controversy on 2G spectrum allocation, rock-bottom tariffs, sliding average revenue per user, thinning margins and falling profits.

There were numerous problems due to higher interest costs, 3G roaming agreements being disputed by the government add to the sector’s problems. Approval and introduction of the new telecom policy that would have allowed liberal merger and acquisition norms and helped in consolidation of the sector, has been pushed back by nearly half a year.

Rising Star of The Coming Year – Ranbir Kapoor

After the Rockstar got released Ranbir Kapoor has received loads of applauds for his fabulous acting. Young and chocolate boy which is a nickname allotted to him by his youth fans is roaring the whole world.  He is proved to be the strong contender in front of other Khans and Kumar’s from our film industry.

Four years back Ranbir was introduced in the movie SAWARIYA. The cute looks of this young star was so adorable that his fans of him are running crazy behind his looks and acting. It was his best debut that can he ever expected. This most talking film was directed by the famous director Sanjay Leela Bhanhsali. It was one of the mega budget film in the box office but it failed to receive compliments from the public. Even though after the breakdown of SAWARIYA film Ranbir Kapoor had received enormous wishes and compliments from the audience.

Now Ranbir has acted in eight films till now which has received good comments and reviews from his fans. The well known film Rockstar has made him the most strong and best actor in the whole industry. Film experts and critics has also made a comment that Ranbir Kapoor has that diligent potential which can lead him to be the most strong competitor in front of other actors. 

Imtiaz Ali, the director of the movie Rockstar has done a wonderful direction and replicated Ranbir’s role in great way. In the movie it was displayed as Janardhan Jakhar, a simple Jat boy who transforms himself as Rockstar “Jordan” who travels all over the Europe to find his lady love has earned maximum compliments and also earned gross of 70 crores as net collection. “This has also broken the record of weekend collections of Shah Rukh Khan, Aamir and Salman movies,” says Komal Nahata, a film trade analyst. According to Nahata, Kapoor, 29, is now miles ahead of others in his age group — Imran Khan, Neil Nitin Mukesh and Ranveer Singh. “He is now at par with the Bollywood biggies. With age on his side, he has a big edge over his counterparts.”

Kapoor’s endorsement fees, say those in the business, have also sky-rocketed to Rs 10-11 crore for a one year contract, from around Rs 7 crore earlier. Only Aamir Khan commands a higher fee at Rs 13-14 crore; Shah Rukh Khan and Salman Khan are available for much less — Rs 8-10 crore and Rs 6-8 crore, respectively. Post-Rockstar, as many as four or five new advertisers want to sign Kapoor. “He has all the qualities an average Indian seeks — he is an obedient son, a talented actor and has great looks. He is a combination of star charisma, acting and warmth,” says Anirban Das Blah, managing director of KWAN Entertainment & Marketing Solutions which handles Kapoor’s endorsements.

There are other directors and producers who agree that Ranbir is the most talented actor. Karan Johar has mentioned “Ranbir’s performance is beyond extraordinary. He has chosen path breaking roles. He has the combination of acting brilliance and cinema presence. Now he can only rise as a superstar”.

Ranbir Kapoor has ranked on top three who has even cracked Sharukh Khans rank beyond it. He has maintained the consistency level throughout the time he has started his acting career. The revenue generation of his film has been on super par than other new films.  Rajneeti was also one of the best movie which Ranbir has received applauds from the audience. 

Starry Night in Mumbai Spotted-Chiva’s Studio

Full of music, there was entertainment galore, loads of fashion and there was art as well. This entertainment was spotted in Chiva’s Studios Spotlight, mesmerizing and haute luxe series of evenings that’s back with a big bang.

Full of enthusiasm, Anirban das blah, MD KWAN Entertainment and Marketing Solutions, played a wonderful host for the third leg of the ongoing series of Chivas Studio Spotlight. There were enormous eclectic mix of cinema stars, fashion, and music integrating art with luxury. Mega stars like Ranbir Kapoor, Genelia D’Souza, Rockstar debut actress Nargis Fakhri, Deepika Padukone, Arjun Rampal, Soha Ali Khan, Kalki Koechlin, Rahul Bose, Traffic movie director Sudhir Mishra and versatile singer Hariharan. 

Previously Anirban Das Blah was associated with Globosport. He was the CEO of the company and has made loads of achievements. On February 2010 he announced the launch of his own entertainment company called KWAN Entertainment and Marketing Solutions. Company has operated various entertainment and management for celebrity and also helped famous stars to bag heavy deal for endorsements.

Once Anirban Das Blah, MD, KWAN, said, “While there are many small companies with niche specialisation like celebrity management, there isn’t anyone except us who can offer an integrated entertainment marketing approach. We are the only company that can be a one-stop shop for all brands to address their entertainment driven marketing and branding needs – be it celebrity-led tie-ups and associations, events, sports based associations and overall brand building and promotions through various entertainment led avenues like Bollywood, music, fashion and sports.

He also added “We have completed over 165 entertainment transactions in the first three months of our existence, which only goes to demonstrate our domain skill and expertise to address and deliver 360 degree entertainment marketing solutions.”

Anirban Das Blah-Switch to Entertainment and Launches His Own Famous Media Company KWAN

Former CEO of Globosport- Anirban Das Blah, announced the launch of his own entertainment and media agency company called KWAN Entertainment. Company not only operates various entertainment driven verticals and agency but also helps newcomers for film casting, Celebrity endorsements, management, building strategy for celebrities and managing music platforms.

Kwan Entertainment has worked closely with actors like Ranbir Kapoor and John Abraham. John Abraham had signed an endorsement with LG mobiles, along with Genelia and Abhay Deol. KWAN has worked frequently with John Abraham for the advertisements.

KWAN not only enriches the celebrity life to a great extent but also gives them opportunity to get the best endorsements. They are also expertise in lending support sports to the IPL teams with regards to brand led sponsorships. Blah’s newly formed media represents clients globally like Freida Pinto, Genelia D’Souza, Jiah Khan, Mugdha Godse, Raima Sen, Mahesh Babu, Ram Charan Tej, Allu Arjun, and Kajal Aggarwal from the South, Sunidhi Chauhan and Vasundhara Das from the music world, and directors like Anurag Kashyap and Abbas Tyrewala.

KWAN also represents marketing company which represents lavish models and photographers to catch hold its strength in the field of fashion by looking at the huge space of the fashion space.

Anirban Das Blah had his first tryst with marketing was at Indya.com, where he worked for less than a year. Now he has his own company KWAN which is handling 25 celebrities currently. They always look for younger talent and give them a fortunate opportunity to get their career in the pleasant way.



Strategic Tie up with Kwan-Annouced by BCCL

Well, Kwan India’s premier media house, marketing company and India’s premier entertainment basis an agreement to manage the beauty pageants Pantaloons Femina Miss 2010 winners along with other promising candidates. There are some other India’s finest Bollywood and South talents which are already arranged by KWAN Entertainment. Due to this association with BCCL has now strengthened their hold which in effect will make KWAN the first choice of India’s upcoming stars.

Especially modeling work and film casting of the winners are smoothly managed by KWAN entertainment. They play a vital role as the agents for the selected contestants from PFMI pageant. Additional news to spice up the matter is that KWAN will also represent a selected group of existing BCCL (Shoot Talent Management) talent.

Anirban Das Blah, MD of KWAN Entertainment mentioned about the associates “The entertainment industry across the country is always looking for fresh and promising new talent. PFMI has given the country some of the finest talents. We’ve seen from Sushmita Sen, Aishwarya Rai to Lara Dutta, Priyanka Chopra to Neha Dhupia. 

BCCL is known for their strength in the fashion space and we at KWAN are very executed about this association with India’s strongest new talent custodians. Together we believe in creating and nurturing young talents so that in the year to come we not only have a profitable and marketable entity, but also create a sizable space in the market for the new talents to come in on accoubt of their viability.”

BCCL spokesperson spoke on his associations.”Shoot Talent Management is pleased to associate with KWAN to manage its select talent pool. Femina Miss India has been a great platform to scout and groom new talent. We are confident that with their association we will provide bigger opportunities and open newer avenues from their careers and make them a huge success. ”

KWAN Represented Ranbir Kapoor for Corporate Endorsements

KWAN exclusively represented charming boy and heartthrob of India Ranbir Kapoor in the corporate endorsements. Last release Rajneeti was the second biggest opening weekend ever. There were other spectacular and full on entertaining movies such as “Ajab Prem Ki Gazab Kahani”, “Wake Up Sid” and Siddarth Anand’s “Anjaana Anjaani”.   

“Rockstar” the latest release was amazing and wonderful movie where his performance was simply awesome. Anirban Das Blah, MD KWAN said “Young people are the single biggest consumer demographic in India and it is often difficult identifying someone who they can connect with and relate to, someone who epitomizes their aspirations and complexities, who represents the changing face of a confident."

Ranbir has balanced commercial blockbusters like Ajab Prem ki Ghazab Kahani, which was the second biggest grosser of in a short career of just six films so far. Ranbir has not only received the applauds from people but has also received the Brand Ambassador of the year award at the Storyboard Consumer Awards organized by CNBC Awaaz. 

Once in the interview Ranbir mentioned that “Brands endorsements provide a great additional avenue to reach audiences along with our films. I am thrilled to have associations that are in line with my personality and my beliefs.”  This young and youth icon star received the honour from Maharashtra Chief Minister Prithvi Chavan while KWAN had received the “Agency of the Year” which had represented Ranbir Kapoor.

Sharukh Khan, Genelia Dzouza and AKshay Kumar were also the recipients of the Brand Ambassadors. Well whole worldwide Indian stars are adored and appreciated for their acting and good looks. That is what Ranbir Kapoor has always been loved by the people. The charm and attitude of him is really appreciated with great applaud. 

KWAN Entertainment has always taken care of their actors and other brand ambassadors of their agency, to explore their talents in various ways. Endorsements are bagged by the stars from KWAN media agency and stars are provided with all the facility and care.     

Felicitation Meetings for Total Elf Oil-KWAN Entertainment Organized and Executed Fantastically

Marketing solutions of KWAN Entertainment had organized a meet and great sessions for Total Elf Oil at Hyatt Regency in Mumbai and Pune on Sept 25 and Sept 30. Bollywood actor Shahid Kapoor was part of this great event. Distributors and dealers in Mumbai and Pune were targeted by the event managed by KWAN entertainment.

Main motto of organizing this event was to create awareness about Total Elf Oil and get all the dealers and distributors together at one platform. All the distributors had met the necessary sales targeted by them. Most people who were deserved were felicitated at the event and were also presented with motorbike as a token of appreciation.

Sameer Bhaddapurikar-Assistant Manager, Corporate Communications of Tata Oil India mentioned once “This is our second event with KWAN Entertainment. In 2010, they had executed a dealer meet across four locations. This was a pitch deal and they were selected on the basis of their concept and execution capabilities.”

The entire event was organized in a spectacular way and translated through the theme of “WOW- World of Winners” which matched with the brands core message. To initialize the event, dealers entered and signed the signature board setup near the entrance. Famous chocolate boy star Shahid Kapoor had also answered certain questions which were put forward by the dealers and distributors. More interesting a mock “Kaun Banega Crorepati” was played where in people were asked about their likings and dis-likings towards their favorite and other stars.

Devinder Sablok, Head of Events, KWAN Entertainment and Marketing Solutions said “We have a great working relations with Elf Moto and its great to see relations mature. The event had a great mix of different touch points for the guests right from the welcome to interactive activities. The set up for this event consisted of a stage t enhance the theme of the event.”

Well from this it seems that it’s a great experience for KWAN Entertainment to explore its management to organize the theme event for all the media peoples and enjoy them with great fun and entertainment.